Meaning, Inc. is about achieving happiness, motivation and performance at work for you and your organisation. Well-motivated people who are happy with their work and where they work are more likely to deliver high performance. People who work for organisations whose purpose they believe in are more likely to go the extra mile to help achieve that purpose. Yet modern organisations too often stifle the enthusiasm and skills of those who work for them. Instead of providing meaning, they prevent it. Meaning Inc. shows the way for organisations to provide meaning to their people through a clearly understood sense of purpose, unequivocal values and day-to-day leadership. This is joined-up business thinking for 21st century leaders and organisations.
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Gurnek Bains is CEO of YSC, a global consultancy applying psychology to bring about positive change in individuals, teams and culture. Founded in 1990, YSC’s mainly multi-national client base comprises over a third of the FTSE100 companies.
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