Hermann Sabel & Christoph Weiser 
Dynamik im Marketing [PDF ebook] 
Umfeld — Strategie — Struktur — Kultur

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly dis …

This title was first published in 2001: Product and particularly customer profitability are black holes in most managers’ understanding of their business. Identifying customer revenue is easy but ide …

Interconnecting the fundamentals of supercritical fluid (SCF) technologies, their current and anticipated utility in drug delivery, and process engineering advances from related methodological domain …

Shortlisted for the 2020 Business Book Awards Why do some businesses thrive, while many more struggle and fail? A key reason – and the focus of this book – is strategic alignment. This is the careful …

The book is meant to improve our understanding of sustainable development of production and consumption. Monetary values of the impact of emission and resources are determined, and used in environmen …

Presents an integrated chemical behavior of selected toxic metals: arsenic, cadmium, chromium, copper, mercury, and lead. All important processes that may affect their marine chemistry are discussed. …

This book attempts to treat line design and its related subjects in a cohesive manner, with an emphasis on design applications. It discusses general guidelines for setting up assumptions and determin …

True or false? In selling high-value products or services: »closing» increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection …