Information Resources Management Association 
Social Media Marketing: Breakthroughs in Research and Practice [EPUB ebook] 

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

A profitable trading strategy is the most important tool for a trader.This book explains a powerful trading strategy for trading the forex market.When trading ‘The Fat Cat Strategy’ you»ll know when …

"How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a p …

Wage policy can be broadly defined as a set of institutions designed to bolster the wages of workers, especially for those workers who lack negotiating power. This book concentrates on the relationsh …

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. En …

Mega-projects descending into chaos and litigation embarrass governments all over the world, as the public sector presides over fiascos that waste billions and destroy reputations. Inquiry after Inqu …

Program management (Pg M) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a co …

This book demonstrates to managers the strategic significance of intra-organizational social networks. It argues that strategic management is embedded in the complexity of social relations that shape …

In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explai …