Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.
Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contr...
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Формат PDF ● страницы 176 ● ISBN 9781135100612 ● редактор John M.T. (Brunel University, UK) Balmer & Almudena Gonzalez del Valle Brena ● издатель Taylor and Francis ● опубликованный 2013 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2719719 ● Защита от копирования Adobe DRM
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