How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what senior managers can do to counter this. Sales and marketing functions have the capabilities required to assist the organization to adapt to rapidly changing environments by focusing on cus...
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язык английский ● Формат EPUB ● страницы 99 ● ISBN 9781606498590 ● издатель Business Expert Press ● опубликованный 2015 ● Загружаемые 3 раз ● валюта EUR ● Код товара 5375164 ● Защита от копирования Adobe DRM
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