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Manfred Bruhn 
Marketingübungen [PDF ebook] 
Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining fur Studium und Beruf

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Обложка Manfred Bruhn: Marketingübungen (PDF)

Manfred Bruhn greift repräsentative und konkrete Fragestellungen der Marketingpraxis auf und verdeutlicht den Anwendungsbezug zum Inhalt seines Lehrbuches „Marketing“. Nach einer kurzen Darstellung des Basiswissens wird jede Aufgabe mit einer ausführlichen Musterlösung beantwortet, so dass das eigene Wissen überprüfbar ist und leicht ergänzt werden kann.

In der 4. Auflage wurden alle Kapitel überarbeitet und an die Änderungen im Lehrbuch „Marketing“ angepasst.
Aufgaben und Lösungen zu den Teilbereichen


  • Marketingplanung,

  • Strategisches Marketing,

  • Marketingforschung,

  • Produkt- und Preispolitik,

  • Kommunikations- und Vertriebspolitik sowie

  • Marketingorganisation und -controlling.

€24.44
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язык немецкий ● Формат PDF ● ISBN 9783834938565 ● издатель Springer Fachmedien Wiesbaden ● опубликованный 2014 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6391044 ● Защита от копирования Adobe DRM
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