Mark Harrison 
WHAT SPONSORS WANT [EPUB ebook] 
An Inspirational Guide for Event Marketers

поддержка

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and ‘money can’t buy experiences’ — experiences which are miraculously secured with money. The author asks questions such as: ‘Do any corporate sponsors really believe that more logos are what their consumers want?’ and, ‘do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?’In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

€45.99
Способы оплаты
Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!
язык английский ● Формат EPUB ● страницы 300 ● ISBN 9789811219030 ● Размер файла 1.1 MB ● издатель World Scientific Publishing Company ● город Singapore ● Страна SG ● опубликованный 2020 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 7590383 ● Защита от копирования Adobe DRM
Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

253 866 Электронные книги в этой категории