You’re only a first-time CMO once, but that first time can be a daunting challenge for startup leaders. Without a blueprint or a guide, you’re in a tough spot to manage all the details of marketing plus grow your brand and awareness. Startup CMO was written to help the first-time CMO navigate marketing challenges and provide tactics and best practices for how you can grow a high-performing function.
Matt Blumberg, Nick Badgett, and Holly Enneking have decades of marketing and leadership experience from founding a company, scaling it, and exiting. They cover a wide range of topics from demand generation, to events, social media, product marketing, sales development, marketing operations, and more. The authors share how to collaborate effectively in the executive suite and with functional leaders throughout an organization. As an added bonus, Matt shares CEO-to-CEO advice on what a great CMO looks like, signs your CMO isn’t scaling, and how to engage with the CMO.
Startup CMO will help you pinpoint gaps or weaknesses, turn those into strengths, and help you scale yourself, the marketing function, and your organization.
Содержание
Foreword by Scott Dorsey
Introduction by Matt Blumberg
Acknowledgments
About the Authors
Об авторе
Holly Enneking is an experienced marketing leader who loves building effective teams and powerful brands to meaningfully impact the growth of a company. Holly is currently the Head of Marketing & Partnerships at Bolster and thrives on amplifying the Bolster brand and helping executives continually up-level themselves and their teams. Holly contributed to ‘Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams’ (Wiley, 2021), sharing her experience, tips, and best practices for CMOs to scale up the marketing function. Prior to Bolster, Holly built the Marketing & Alliances team at Lev, a marketing consultancy focused on Salesforce Marketing Cloud, and ran brand and digital marketing at Return Path, a global software company. She originally began her career in video and digital production before making the move into tech. She earned a BA in communication from De Pauw University.
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