Maureen Molloy & Wendy Larner 
Fashioning Globalisation [EPUB ebook] 
New Zealand Design, Working Women and the Cultural Economy

List of Figures and Credits ix
Preface xi
Series Editors’ Preface xiv
Acknowledgements xv
1 What We Saw and Why We Started this Project 1
2 Global Aspirations: Theorising the New Zealand Designer Fashion Industry 19
3 Policy for a New Economy: ‘After Neoliberalism’ and the Designer Fashion Industry 43
with Richard Le Heron and Nick Lewis
4 Cultivating Urbanity: Fashion in a Not-so-global City 69
with Alison Goodrum
5 Gendering the ‘Virtuous Circle’: Production, Mediation and Consumption in the Cultural Economy 99
6 Creating Global Subjects: The Pedagogy of Fashionability 125
7 Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion 153
8 Conclusion: An Unlikely Success Story? 179
Index 191

Maureen Molloy is Professor of Women’s Studies at the
University of Auckland. Her work has focused on the relationships
between academic ideas, policy contexts, and popular culture. Her
most recent book is On Creating a Usable Culture: Margaret Mead
and the Origins of American Cosmopolitanism (2008).
Wendy Larner is Professor of Human Geography and
Sociology at the University of Bristol, UK. She is internationally
recognized for her innovative scholarship on globalization,
neoliberalism and governance, and has published in a wide range of
international journals, and edited books across the social
sciences. She is an Honorary Fellow of the Royal Society of
New Zealand and an Academician of the UK’s Academy of Social
Sciences.