Michael Boenigk 
Umsetzung der Integrierten Kommunikation [PDF ebook] 
Anreizsysteme zur Implementierung integrierter Kommunikationsarbeit

Measuring Safety Management Performance lists and explains the difference between lagging and leading measures of safety management performance. It informs the reader how to use both proactive and re …

Spectacular security failures continue to dominate the headlines despite huge increases in security budgets and ever-more draconian regulations. The 20/20 hindsight of audits is no longer an effectiv …

The Tokyo market has often been a difficult financial environment for the non-Japanese to understand. This volume, written for an international readership provides a study of the financial centre beh …

The internet bubble which peaked in size in 2000 is now well and truly burst. As with all bubbles, there are varying explanations for its occurrence, but the hype which surrounds the internet has sho …

The fast-food industry is one of the few industries that can be described as truly global, not least in terms of employment, which is estimated at around ten million people worldwide. This edited vol …

As firms increasingly rely on knowledge as a key factor for innovation, the ability to innovate is increasingly perceived as a key asset for being competitive in international markets. This new volum …

A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not …

Dealing with general economic theory, other than employment theory, the book discusses the theory of pure and monopolistic competition — with a special emphasis upon welfare aspects. Beginning with a …

In the last forty years, agriculture in the industrialised countries has undergone a revolution. That has dramatically increased yields, but it has also led to extensive rural depopulation; widesprea …

First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, a …