Miriam Mennen 
Consumer Research: Literatur Review, Statement Analysis and Focus Groups [PDF ebook] 

Essay from the year 2007 in the subject Business economics — Offline Marketing and Online Marketing, grade: 68 % — B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts.
Part one: Literature Review ‘Consumer Perceptual Processes’
Part two: Statement Analysis, ‘As a part of our marketing strategy we introduce new products very frequently’
Part three: Focus Groups, Applied Example