Caroline K. Muñoz, Ph D, is a professor of marketing at the University of North Georgia. Her research explores marketing pedagogy and political marketing in the context of visually oriented social media platforms.
4 Электронные книги Natalie T. Wood
Michael R. Solomon & Natalie T. Wood: Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gam …
EPUB
английский
DRM
€69.34
Michael R. Solomon & Natalie T. Wood: Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gam …
PDF
английский
DRM
€68.82
Caroline K. Munoz & Natalie T. Wood: #Share
Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (e WOM) communication has been shown to influenc …
EPUB
английский
DRM
€17.78
Natalie T. Wood & Caroline K. Muñoz: #Share
The purpose of this book is to examine the influence of s WOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange pr …
EPUB
английский
DRM
€18.99
