Caroline K. Muñoz, Ph D, is a professor of marketing at the University of North Georgia. Her research explores marketing pedagogy and political marketing in the context of visually oriented social media platforms.
3 หนังสืออิเล็กทรอนิกส์โดย Natalie T. Wood
Michael R. Solomon & Natalie T. Wood: Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gam …
EPUB
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€69.18
Michael R. Solomon & Natalie T. Wood: Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gam …
PDF
อังกฤษ
DRM
€69.83
Natalie T. Wood & Caroline K. Muñoz: #Share
The purpose of this book is to examine the influence of s WOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange pr …
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€18.99