Advertorials in Jugendprintmedien

Nina Köberer

Nina Köberer
Advertorials in Jugendprintmedien [PDF ebook]
Ein medienethischer Zugang

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Обложка Nina Köberer: Advertorials in Jugendprintmedien (PDF)

Advertorials vermitteln den Eindruck redaktioneller Berichterstattung, sie sind jedoch bezahlte Werbeinhalte und folgen wirtschaftlichen Interessen. Nina Köberer beschäftigt sich aus normativer Perspektive mit dem Trennungsgrundsatz von Werbung und redaktionellen Inhalten. Aus medienethischer Sicht ist der Anspruch auf Transparenz (und die Überprüfbarkeit von Transparenz) plausibilisierbar und im Rahmen medialer Kommunikation weiterhin zu fordern. In diesem Zusammenhang erörtert die Autorin – unter Rückbezug auf empirische Ergebnisse –, welche Maßnahmen zu ergreifen sind, um einen verantwortungsvollen Umgang mit Sonderwerbeformen wie Advertorials auf Produzentenseite sowie auf Ebene der Rezipienten zu gewährleisten.

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Содержание

Zur Differenz von Ethik und Moral.- Medienethische Grundlagen.- Ethik im journalistischen Handlungsfeld sowie im Handlungsfeld Werbung.- Advertorials als Schnittstelle von Werbung und Journalismus.- (Gratis-)Printmedien im Jugendbereich.

Об авторе

Nina Köberer ist wissenschaftliche Mitarbeiterin am Internationalen Zentrum für Ethik in den Wissenschaften an der Universität Tübingen. Ihre wissenschaftlichen Schwerpunkte liegen u.a. im Bereich Medienethik, Werbeethik und Medienbildung.

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язык немецкий ● Формат PDF ● страницы 296 ● ISBN 9783658060312 ● Размер файла 8.0 MB ● издатель Springer Fachmedien Wiesbaden GmbH ● город Wiesbaden ● Страна DE ● опубликованный 2014 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 3232707 ● Защита от копирования Социальный DRM

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