Advertorials in Jugendprintmedien

Nina Köberer

Nina Köberer
Advertorials in Jugendprintmedien [PDF ebook]
Ein medienethischer Zugang

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Örtmek Nina Köberer: Advertorials in Jugendprintmedien (PDF)

Advertorials vermitteln den Eindruck redaktioneller Berichterstattung, sie sind jedoch bezahlte Werbeinhalte und folgen wirtschaftlichen Interessen. Nina Köberer beschäftigt sich aus normativer Perspektive mit dem Trennungsgrundsatz von Werbung und redaktionellen Inhalten. Aus medienethischer Sicht ist der Anspruch auf Transparenz (und die Überprüfbarkeit von Transparenz) plausibilisierbar und im Rahmen medialer Kommunikation weiterhin zu fordern. In diesem Zusammenhang erörtert die Autorin – unter Rückbezug auf empirische Ergebnisse –, welche Maßnahmen zu ergreifen sind, um einen verantwortungsvollen Umgang mit Sonderwerbeformen wie Advertorials auf Produzentenseite sowie auf Ebene der Rezipienten zu gewährleisten.

€26.96

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Zur Differenz von Ethik und Moral.- Medienethische Grundlagen.- Ethik im journalistischen Handlungsfeld sowie im Handlungsfeld Werbung.- Advertorials als Schnittstelle von Werbung und Journalismus.- (Gratis-)Printmedien im Jugendbereich.

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Nina Köberer ist wissenschaftliche Mitarbeiterin am Internationalen Zentrum für Ethik in den Wissenschaften an der Universität Tübingen. Ihre wissenschaftlichen Schwerpunkte liegen u.a. im Bereich Medienethik, Werbeethik und Medienbildung.

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Dil Almanca ● Biçim PDF ● Sayfalar 296 ● ISBN 9783658060312 ● Dosya boyutu 8.0 MB ● Yayımcı Springer Fachmedien Wiesbaden GmbH ● Kent Wiesbaden ● Ülke DE ● Yayınlanan 2014 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 3232707 ● Kopya koruma Sosyal DRM

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