A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.
Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.
The expanded third edition of
Exploring Entrepreneurship includes:
• Additional coverage of entrepreneurship and the United Nations Sustainable Development Goals (SDGs), corporate entrepreneurship, variety and diversity in entrepreneurship, and entrepreneurial approaches to the delivery of public services
• New and updated Case Studies that tackle cutting-edge practical issues
• New and updated Researcher Profiles from leading international scholars
• Enhanced Recommended Reading sections in each chapter with concise introductions to the latest research findings
Essential online resources for students, including selected SAGE journal articles, pre-reading suggestions, self-assessment questions and revision tips, plus a range of lecturer resources, are available.
Suitable reading for students taking modules in Entrepreneurship or Small Business Management at upper undergraduate and postgraduate levels.
Содержание
Chapter 1 Introduction
Chapter 2 Varieties of Entrepreneurship
PART I Entrepreneurship in Practice
Chapter 3 Visions: Creating New Ventures
Chapter 4 Opportunities: Nurturing Creativity and Innovation
Chapter 5 People: Leading Teams and Networks
Chapter 6 Markets: Understanding Customers and Competitors
Chapter 7 Operations: Implementing Technologies, Processes and Controls
Chapter 8 Accounts: Interpreting Financial Performance
Chapter 9 Finances: Raising Capital for New Ventures
PART II Perspectives on Entrepreneurship
Chapter 10 Research Matters: Introduction and Overview
Chapter 11 Individual Perspectives: Beyond the ‘Heroic’ Entrepreneur
Chapter 12 Social Perspectives: Understanding People and Places
Chapter 13 Economic Perspectives: Influences and Impacts
Chapter 14 Historical Perspectives: The ‘Long View’
Chapter 15 Political Perspectives: From Policy to Practice
Chapter 16 Reflections: Entrepreneurial Learning
Об авторе
Suzanne Mawson is a Senior Lecturer in Entrepreneurship at the Hunter Centre for Entrepreneurship at the University of Strathclyde, where she teaches creativity and entrepreneurial thinking at Masters and MBA level. She is an expert in business development and growth, with particular expertise in programming and interventions to support ambitious and growth-oriented firms. Suzanne’s research interests also cover alternative entrepreneurial finance such as crowdfunding, as well as start-up and growth-oriented entrepreneurship in migrant and refugee communities. Her research has been published in a range of leading entrepreneurship and management journals including International Small Business Journal, Entrepreneurship & Regional Development and Industrial Marketing Management. She also co-authored the social enterprise textbook Social Entrepreneurs: Can they change the world? (Macmillan, 2017).
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