Rob Jolles 
It’s a Blarticle® [EPUB ebook] 

Table of Contents

Preface

Persuasion

• Proud To Sell: Reclaiming the Honor in Selling


• Don’t Want To Be Sold? Be Careful What You Wish For


• A Rate Book And A Yellow Pad Of Paper


• It’s Time To Pitch The Word ‘Pitch’


• Can Anybody Sell?


• The Two Ways To Motivate Others


• Want To Measure Your Sales Aptitude? Try Using A Chess Clock


• Everybody Has A Story


• Asking Almost The Right Question


• Is It A Conversation Or An Interrogation?


• The Line In The Sand


• A Most Unusual Nickname


• Asking Disturbing Questions — Is It Mean, Or Is It Merciful


• When More Is Not Better


• Don’t Sell Me Things

Performance

• The Perfect Performance Combination


• The Effort Behind Effortless


• Running Your Race


• Looking To Nail Your Next Presentation? Lock It Down


• A Two-Word Response To Pressure


• The Most Important Question Rarely Asked


• The Three Levels Of Greed


• Honestly Is Not Always The Best Policy


• The Art Of Making Your Message Stick


• You Can’t Hug A Porcupine


• The Great Equalizers


• Let The See You Sweat


• It’s All In The Timing


• Not Leaving Well Enough Alone


• A Reason To Try

Personal Growth

• Is There A Penalty For Hope?


• A Tale Of Two Stories


• Taming The Victim Voice


• What Would You Attempt To Do…


• You Snooze, You Lose


• Going To Your Off-Hand


• The Schmuck Running In The Rain


• The Pig Farmer And The Intellectual


• The Cost Of Being Right


• The Pursuit Of Imperfection


• The Communication Shot Clock


• Playing The Course — Not The Opponent


• The Fisherman’s Bucket


• Getting Good At Doing Things Badly


• The Perfect Underdog

Final Thoughts