Robert (University of Lodz, Poland) Kozielski 
Understanding the New Business Paradigm in Eastern Europe [EPUB ebook] 
Lessons on Building a Successful Small Business

It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the »four-leaf clover»; Kozielski»s model features the experiences of such companies as m Bank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and more. This work will be of interest to academics and professional who are looking for a holistic and systematic approach to successful small business management.