This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
Содержание
Introduction; Satyendra Singh — PART I: THE EMERGING MARKETS — Market Liberalization in Emerging Economies: Changing Business Practices; Peter M. Lewa — PART II: BUSINESS AND ETHICAL ORIENTATIONS — Business Orientation, Brand Image, and Business Performance; Satyendra Singh — Ethics and Profitability: Can They Coexist; Satyendra Singh — Business Ethics and Marketing Practices in Nigeria; Taiwo Akinmayowa — PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR — Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription; Satyendra Singh — Culture, Creativity, and Advertising; Satyendra Singh& Kwaku Appiah-Adu — PART IV: EMERGING BUSINESS PRACTICES — Current Marketing Practices in Ghana; Kwaku Appiah-Adu and Satyendra Singh — Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market; Gin Chong — Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.; Ajay Bhalla — Change Management in Mast Africa Limited; Peter M. Lewa — Conclusion
Об авторе
Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.
Больше книг от того же автора (ов) / редактор
3 075 Электронные книги в этой категории
