This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.
Зміст
Introduction; Satyendra Singh – PART I: THE EMERGING MARKETS – Market Liberalization in Emerging Economies: Changing Business Practices; Peter M. Lewa – PART II: BUSINESS AND ETHICAL ORIENTATIONS – Business Orientation, Brand Image, and Business Performance; Satyendra Singh – Ethics and Profitability: Can They Coexist; Satyendra Singh – Business Ethics and Marketing Practices in Nigeria; Taiwo Akinmayowa – PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR – Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription; Satyendra Singh – Culture, Creativity, and Advertising; Satyendra Singh& Kwaku Appiah-Adu – PART IV: EMERGING BUSINESS PRACTICES – Current Marketing Practices in Ghana; Kwaku Appiah-Adu and Satyendra Singh – Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market; Gin Chong – Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.; Ajay Bhalla – Change Management in Mast Africa Limited; Peter M. Lewa – Conclusion
Про автора
Satyendra Singh isan Associate Professor, Marketing and International Business, University of Winnipeg.
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