Santino Spencer 
Marketing Metrics [EPUB ebook] 
3-in-1 Guide to Master Marketing Analytics, Key Performance Indicators (KPI’s) & Marketing Automation

Marketing Metrics — 3 Manuscripts in 1 Book, Including: Marketing Analytics, Digital Marketing and Marketing Strategy.

1)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU’LL LEARN:

• How to determine stakeholders


• Ways to navigate data integration


• The importance of key performance indicators


• Ways of implementing analytics


• The importance of data governance


• The purpose of conducting financial analysis


• The role of IT


• How to measure success


• What to look for with Vendors


• And much more! 

2)

DIGITAL MARKETING:

7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.

YOU’LL LEARN:

• Why digital marketing is the way of the future?


• What is a digital story and why your business needs to be telling one?


• Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.


• What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?


• What is email marketing automation and why you should be using it right now (if you haven’t already started)?


• How do you understand your audience and figure out what your messaging should be?


• How to set the right kind of budget for your business and ensure you’re getting the most bang for your buck.


• And much more! 

3)

MARKETING STRATEGY:

7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.

YOU’LL LEARN:

• How to understand the customer


• Ways to navigate market analysis


• The importance of the role that competition plays in strategy


• Why distribution matters to your brand and consumers


• The importance of the Marketing Mix


• The purpose of conducting financial analysis


• How to review and assess your marketing strategy


• And much more!