Slawomir (Erasmus University, Netherlands) Magala 
Cross-Cultural Competence [EPUB ebook] 

поддержка

Cross-cultural management is a crucial challenge for the successful development of international business, yet it is often badly understood and poorly implemented. Misunderstandings arise as culture affects both individuals and organizations, yet attempts to understand, explain and interpret these differences have often been hidden between a welter of conflicting theories and paradigms.

This book is a much-needed guide to the theory and practice of cross-cultural management. It focuses on four key areas:


  • the language connection

  • the global connection

  • the management connection

  • the multimedia connection.


Using an innovative approach combining theory, tool-kits and applications, it takes a fresh look at this complex topic, investigating the recognition of cross-cultural differences, accounting for them in managerial communications, and bridging them in a variety of negotiations, interactions and collaborative projects.

€63.99
Способы оплаты
Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!
Формат EPUB ● страницы 252 ● ISBN 9781134271771 ● издатель Taylor and Francis ● опубликованный 2005 ● Загружаемые 3 раз ● валюта EUR ● Код товара 5294616 ● Защита от копирования Adobe DRM
Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

251 665 Электронные книги в этой категории