Y. Wang & R. Li-Hua 
Marketing Competences and Strategic Flexibility in China [PDF ebook] 

поддержка

Today’s China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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Содержание

Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion

Об авторе

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the
Journal of Technology Management in China.

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язык английский ● Формат PDF ● страницы 261 ● ISBN 9780230288607 ● Размер файла 1.9 MB ● издатель Palgrave Macmillan UK ● город London ● Страна GB ● опубликованный 2006 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 4968622 ● Защита от копирования Социальный DRM

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