Y. Wang & R. Li-Hua 
Marketing Competences and Strategic Flexibility in China [PDF ebook] 

Soporte

Today’s China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

€96.29
Métodos de pago

Tabla de materias

Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion

Sobre el autor

YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China.

RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the
Journal of Technology Management in China.

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Idioma Inglés ● Formato PDF ● Páginas 261 ● ISBN 9780230288607 ● Tamaño de archivo 1.9 MB ● Editorial Palgrave Macmillan UK ● Ciudad London ● País GB ● Publicado 2006 ● Descargable 24 meses ● Divisa EUR ● ID 4968622 ● Protección de copia DRM social

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