Frederick Newell, a leading international marketing
consultant and CEO of Seklemian/Newell, has helped giant
multinationals as well as small businesses around the world develop
and manage customer relationship strategies to strengthen customer
loyalty and increase profitability. Newell is the author of
loyalty.com, Wireless Rules, and The New Rules of
Marketing. He can be reached at [email protected].
51 Ebooks by Seth Godin
Frederick Newell: Why CRM Doesn’t Work
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, …
PDF
English
DRM
€18.99
Frederick Newell: Why CRM Doesn’t Work
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, …
EPUB
English
DRM
€18.99
Seth Godin: Das ist Marketing!
So geht Marketing heute auch Der Marketing-Guru Seth Godin weiß: Heute werden Produkte nicht mehr durch aufsehenerregende Werbeblöcke oder nervende Spam-Mailings vermarktet– jedenfalls nicht erfolgre …
PDF
German
€15.99
Seth Godin: Das ist Marketing!
So geht Marketing heute auch Der Marketing-Guru Seth Godin weiß: Heute werden Produkte nicht mehr durch aufsehenerregende Werbeblöcke oder nervende Spam-Mailings vermarktet– jedenfalls nicht erfolgre …
EPUB
German
€15.99
Seth Godin: Il vicolo cieco
Un lavoro, un progetto, una relazione: tutto, all’inizio, costituisce un’esperienza eccitante. Poi subentrano i primi ostacoli e, infine, arriva la fase più difficile. Quella in cui non vi divertite …
EPUB
Italian
€8.49
Seth Godin: V is for Vulnerable
V is for Vulnerable by Seth Godin is a full-color ABC book for grown-ups, with a powerful message about doing great work.V is for Vulnerable looks and feels like a classic picture book. But it’s not …
EPUB
English
DRM
€10.99
Seth Godin: Permission Marketing
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their mes …
EPUB
English
DRM
€17.60
Seth Godin: Linchpin
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In …
EPUB
English
DRM
€3.99
Seth Godin: Tribes
The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader.Since it was first published, Seth Godin’s visionary book has helped tens of thousands of leaders tur …
EPUB
English
DRM
€3.99
Seth Godin: Meatball Sundae
How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn’t necessarily the right one to use. According to bestselling …
EPUB
English
DRM
€3.99
Seth Godin: Dip
A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best qu …
EPUB
English
DRM
€5.49
Seth Godin: Survival Is Not Enough
You can’t embrace change any faster…can’t make time for the synergy training workshop…can’t deal with one more change management seminar. So stop changing. Evolve.Evolution can be unleashed in yo …
EPUB
English
DRM
€17.60
Seth Godin: EVERYONE IS AN EXPERT (about something)
THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to g …
EPUB
English
DRM
€12.33
The Library Book
From Alan Bennett’s Baffled at a Bookcase, to Lucy Mangan’s Library Rules, famous writers tell us all about how libraries are used and why they’re important. Tom Holland writes about libraries in the …
EPUB
English
DRM
€13.99
Seth Godin: Purple Cow
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular gro …
EPUB
English
DRM
€9.49
Seth Godin: Free Prize Inside
Read Free Prize Inside and learn how to create something incredible that your customers won’t be able to resist. Make something happen!Remember when cereal boxes came with a free prize inside? You al …
EPUB
English
DRM
€9.49
Seth Godin: Small is the New Big
As one of today’s most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fa …
EPUB
English
DRM
€9.49
Seth Godin: This is Marketing
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdo …
EPUB
English
DRM
€14.99
Seth Godin: We Are All Weird
We Are All Weird is Seth Godin’s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifti …
EPUB
English
DRM
€8.49
Seth Godin: Poke the Box
Poke the Box is Seth Godin’s spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don’t need this book …
EPUB
English
DRM
€8.49
Seth Godin: Whatcha Gonna Do With That Duck?
Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin’s acclaimed blog and is a classic for fans both old and new.’Getting your ducks in …
EPUB
English
DRM
€14.99
Seth Godin: Icarus Deception
In The Icarus Deception, Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told h …
EPUB
English
DRM
€14.99
Seth Godin: Practice
From the bestselling author of Purple Cow and This is Marketing comes a book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. …
EPUB
English
DRM
€14.99
Seth Godin: Practice
Nie mehr Angst vor dem leeren Blatt! Ob bei der Entwicklung und Umsetzung einer Idee oder für den Auftritt in Social Media – alle sollen und wollen immer kreativ sein. Aber ist Kreativität nicht ein …
PDF
German
€15.99
Seth Godin: Practice
Nie mehr Angst vor dem leeren Blatt! Ob bei der Entwicklung und Umsetzung einer Idee oder für den Auftritt in Social Media – alle sollen und wollen immer kreativ sein. Aber ist Kreativität nicht ein …
EPUB
German
€15.99
Leader Summaries: Resumen del libro ‘La vaca púrpura’ de Seth Godin
El mundo está cambiando de forma vertiginosa y, con él, las reglas del marketing. Las viejas prácticas tan bien aprendidas durante años han dejado de funcionar porque han saturado los medios de comun …
EPUB
Spanish
€2.99
Leader Summaries: Resumen del libro ‘Tribus’ de Seth Godin
Los seres humanos precisamos un sentido de pertenencia. Formar parte de una tribu, pertenecer a ella y aprovecharse de un grupo de gente con ideas similares es uno de los mecanismos más poderosos de …
EPUB
Spanish
€2.99
Leader Summaries: Resumen del libro ‘Esto es marketing’ de Seth Godin
El marketing está por todas partes. Lo encontrarás en tus primeros recuerdos, en la ropa que vistes, en lo que comes, y será obvio cuando salgas a la calle. Toda la vida has estado inundado de market …
EPUB
Spanish
€2.99
Seth Godin: Na, ez mar marketing! – Nem latnak, amig nem tanulsz meg latni
Erre vartal mostanaig. A lehetosegre, hogy az uzeneted vegre azokhoz jusson el, akiknek szuksege van a termekedre, hajlandok fizetni erte es beszelni rola. Meggyozodesem, hogy ezt csak ugy tudjuk ele …
EPUB
Hungarian
DRM
€6.81
Seth Godin: Carbon Almanac
When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can …
EPUB
English
DRM
€14.99
Seth Godin: A Lição de Ícaro
Eles falaram que você deveria ajeitar o currículo, cumprir todos os requisitos, se encaixar e seguir as instruções. Eles falaram que você deveria engolir o orgulho e não seguir o seu sonho. Eles prom …
EPUB
Portuguese
DRM
€9.49
Seth Godin: A vaca roxa
Aprenda a criar produtos e serviços que valham a pena ser comercializados em primeiro lugar Em A vaca roxa, Seth Godin, o blogueiro de negócios mais influente do mundo e pioneiro nas discussões sobre …
EPUB
Portuguese
DRM
€5.49
Cory Doctorow & Paulo Coelho: Livro Livre
O que o digital poder oferecer como novas possibilidades à leitura, à escrita e à publicação? Como os livros escritos, produzidos, distribuídos e lidos de forma digital — livres de restrições de esto …
EPUB
Portuguese
DRM
€0.49
Seth Godin: Song of Significance
"Humans aren’t a resource to be bought, used and discarded – they are the point of the workplace, the life essence of innovation, growth and success."From the bestselling author of Purple C …
EPUB
English
DRM
€14.99
Seth Godin: Proces
INSPIRACE PRO TY KREATIVNÍ Z NÁS, KTEŘÍ SE SKRÝVAJÍ, VYČKÁVAJÍ NEBO ZAŽÍVAJÍ TVŮRČÍ BLOK. Vaše práce pokulhává? Chcete se zbavit pocitu marnosti? Přejete si najít odvahu k realizaci a sdílení toho, c …
EPUB
Czech
DRM
€9.80
