Catalog > Human Sciences > Psychology > Shelly Rodgers & Esther Thorson: Digital Advertising (ePUB)

Shelly Rodgers & Esther Thorson
Digital Advertising [EPUB ebook]
Theory and Research

Support

Cover of Shelly Rodgers & Esther Thorson: Digital Advertising (ePUB)

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

€64.34

Buy this ebook and get 1 more FREE!

Language English ● Format EPUB ● Pages 496 ● ISBN 9781317225454 ● Editor Shelly Rodgers & Esther Thorson ● Publisher Taylor and Francis ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 5312370 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Shelly Rodgers Esther Thorson

77,386 Ebooks in this category

Cover of Ilene R. Berson & Michael J. Berson: High-Tech Tots

Ilene R. Berson & Michael J. Berson: High-Tech Tots

Cover of David (Professor, University of Otago, New Zealand) O'Hare: Introduction to Safety Science

David (Professor, University of Otago, New Zealand) O’Hare: Introduction to Safety Science

The book is designed as an accessible and readable introduction to a rapidly expanding area that is in demand worldwide. A variety of professionals from different backgrounds are being tasked with ma …

Cover of Rudolf Debelak & Carolin Strobl: An Introduction to the Rasch Model with Examples in R

Rudolf Debelak & Carolin Strobl: An Introduction to the Rasch Model with Examples in R

An Introduction to the Rasch Model with Examples in R offers a clear, comprehensive introduction to the Rasch model along with practical examples in the free, open-source software R. It is accessible …

Cover of Sam Morgan & Sam B. Morgan: Child and Adolescent Disorders

Sam Morgan & Sam B. Morgan: Child and Adolescent Disorders

This book offers empirically based approaches to assessment, treatment, and prevention of certain childhood disorders encountered by psychologists and other practitioners in child clinical and pediat …

Cover of William R. Uttal: The Perception of Dotted Forms

William R. Uttal: The Perception of Dotted Forms

First published in 1987. This book is the fourth in a series of research monographs reporting the results of a continuing study that deals with the perception of form in two- and three-dimensional sp …

Cover of Gertraud Diem-Wille: Young Children and their Parents

Gertraud Diem-Wille: Young Children and their Parents

The book describes, from a psychoanalytic perspective, the development of the parent-infant relationship in the first years of life. It follows the development of the child”s relationship to his or …

Cover of Michael Chandler & Michael Chapman: Criteria for Competence

Michael Chandler & Michael Chapman: Criteria for Competence

One of developmental psychology”s central concerns is the identification of specific ‘milestones’ which indicate what children are typically capable of doing at different ages. Work of this kind has …

Cover of Glynis M. Breakwell: Coping with Threatened Identities

Glynis M. Breakwell: Coping with Threatened Identities

People cope with threats to their identities in many different ways. Until the original publication of this title in 1986, there had been no theoretical framework within which to analyse their strate …

Cover of Jerome Pages: Multiple Factor Analysis by Example Using R

Jerome Pages: Multiple Factor Analysis by Example Using R

Multiple factor analysis (MFA) enables users to analyze tables of individuals and variables in which the variables are structured into quantitative, qualitative, or mixed groups. Written by the co-de …

Cover of Dr Julie Brierley & Professor Cathy Nutbrown: Understanding Schematic Learning at Two

Dr Julie Brierley & Professor Cathy Nutbrown: Understanding Schematic Learning at Two

Providing a deeper understanding of how two-year-old children learn, Understanding Schematic Learning at Two highlights how a schematic pedagogy can be used to recognise and support two-year-old chil …