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Rik Pieters & Michel Wedel
Visual Marketing [EPUB ebook]
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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention

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Format EPUB ● Pages 328 ● ISBN 9781136676482 ● Editor Rik Pieters & Michel Wedel ● Publisher Taylor and Francis ● Published 2007 ● Downloadable 6 times ● Currency EUR ● ID 2552540 ● Copy protection Adobe DRM

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