Catalog > Social Sciences > Economy > Susanne Royer: Strategic Management and Online Selling (ePUB)

Susanne Royer
Strategic Management and Online Selling [EPUB ebook]
Creating Competitive Advantage with Intangible Web Goods

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Cover of Susanne Royer: Strategic Management and Online Selling (ePUB)

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

€56.62

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Format EPUB ● Pages 272 ● ISBN 9781134270446 ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2649479 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

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