Електронна книга > Суспільствознавство > Економіка > Susanne Royer: Strategic Management and Online Selling (ePUB)

Susanne Royer
Strategic Management and Online Selling [EPUB ebook]
Creating Competitive Advantage with Intangible Web Goods

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Обкладинка Susanne Royer: Strategic Management and Online Selling (ePUB)

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

€56.23

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Формат EPUB ● Сторінки 272 ● ISBN 9781134270446 ● Видавець Taylor and Francis ● Опубліковано 2013 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2649479 ● Захист від копіювання Adobe DRM

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