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Gary Armstrong & Philip Kotler
Marknadsföring: Teori och tillämpningar [PDF ebook]

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Omslag till Gary Armstrong & Philip Kotler: Marknadsföring: Teori och tillämpningar (PDF)

Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare världen över använder som utgångspunkt för marknadsföringsbeslut.

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Språk Svenska ● Formatera PDF ● ISBN 9781292404509 ● Utgivare Pearson Education ● Publicerad 2022 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 8391077 ● Kopieringsskydd Adobe DRM

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