Gordon Foxall is Distinguished Research Professor at Cardiff University, UK, and Visiting Professor of Economic Psychology at Durham University, UK. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has authored some two dozen books and over 300 papers and chapters.
10 E-böcker av Gordon R. Foxall
Gordon R. Foxall: Perspectives on Consumer Choice
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and produc …
PDF
Engelska
€53.49
Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these scienc …
EPUB
DRM
€61.44
Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour)
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these scienc …
PDF
DRM
€61.73
Gordon (Cardiff University, UK) Foxall: The Routledge Companion to Consumer Behavior Analysis
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of c …
EPUB
DRM
€71.05
Gordon (Cardiff University, UK) Foxall: The Routledge Companion to Consumer Behavior Analysis
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of c …
PDF
DRM
€70.81
Gordon R. Foxall: The Theory of the Marketing Firm
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, part …
PDF
Engelska
€139.09
Marian Garcia Martinez: Consumers and food: Understanding and shaping consumer behaviour
In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a con …
EPUB
Engelska
DRM
€194.99
Gordon R. Foxall: Continuum of Consumer Choice
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a mic …
PDF
Engelska
DRM
€51.54
Gordon R. Foxall: Continuum of Consumer Choice
Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experiences that is at once particular and allpervading. Consumer choice is a mic …
EPUB
Engelska
DRM
€51.24
