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Gordon R. Foxall 
Consumer Behaviour (RLE Consumer Behaviour) [PDF ebook] 
A Practical Guide

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Omslag till Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour) (PDF)

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Formatera PDF ● Sidor 210 ● ISBN 9781317565918 ● Utgivare Taylor and Francis ● Publicerad 2014 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 3535839 ● Kopieringsskydd Adobe DRM
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Gordon R. FoxallGordon Foxall

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The Routledge Handbook of Motor Control and Motor Learning is the first book to offer a comprehensive survey of neurophysiological, behavioural and biomechanical aspects of motor function. Adopting a …
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Omslag till Joseph C. Zinker: In Search of Good Form
Joseph C. Zinker: In Search of Good Form
With In Search of Good Form, Joseph Zinker emphasizes seeing and being with as keys to a phenomenological approach in which therapist and patient co-create and mutually articulate their own experienc …
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Omslag till John J. Grefenstette: Proceedings of the First International Conference on Genetic Algorithms and their Applications
John J. Grefenstette: Proceedings of the First International Conference on Genetic Algorithms and their Applications
Computer solutions to many difficult problems in science and engineering require the use of automatic search methods that consider a large number of possible solutions to the given problems. This boo …
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Omslag till Sten Sture Bergstrom & Sten Sture Bergstr”m: Perceiving Events and Objects
Sten Sture Bergstrom & Sten Sture Bergstr”m: Perceiving Events and Objects
Beginning with his doctoral dissertation in 1950 which introduced the study of event perception and the application of vector analysis to perception, Gunnar Johansson has been a seminal figure in the …
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Omslag till Andreia (University of Lisbon, Lisboa, Portugal) Ascenso & Helena (University of Lisbon, Lisboa, Portugal) Ribeiro: Carrier-Mediated Dermal Delivery
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Omslag till Sally A. (Central Connecticut State University, New Britain, USA) Lesik: Applied Statistical Inference with MINITAB®, Second Edition
Sally A. (Central Connecticut State University, New Britain, USA) Lesik: Applied Statistical Inference with MINITAB®, Second Edition
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Omslag till Rowan Bayne & Patrizia Collard: EBOOK: Key Concepts in Counselling and Psychotherapy: A Critical A-Z Guide to Theory
Rowan Bayne & Patrizia Collard: EBOOK: Key Concepts in Counselling and Psychotherapy: A Critical A-Z Guide to Theory
“This book provides a very good introduction to the key concepts and theories that inform and frame the current psychotherapeutic and counselling landscape. Each author has written on a selection of …
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Omslag till Robert P. (Eastern Virginia Medical School, USA) Archer & Elizabeth M. A. (Virginia Commonwealth University, USA) Wheeler: Forensic Uses of Clinical Assessment Instruments
Robert P. (Eastern Virginia Medical School, USA) Archer & Elizabeth M. A. (Virginia Commonwealth University, USA) Wheeler: Forensic Uses of Clinical Assessment Instruments
This book provides, in a single volume, an extensive, research-based evaluation of the most popular clinical assessment tools as applied in forensic settings. These widely used instruments often requ …
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Omslag till Joel Fagot: Picture Perception in Animals
Joel Fagot: Picture Perception in Animals
Animal researchers commonly present pictures to their subjects, usually birds or monkeys, in order to infer how natural objects are perceived and conceptualised, or to discover the brain mechanisms u …
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Omslag till Vassilis Barkoukis & Lambros Lazuras: The Psychology of Doping in Sport
Vassilis Barkoukis & Lambros Lazuras: The Psychology of Doping in Sport
This is the first book to draw together cutting-edge research on the psychological processes underlying doping use in sport and exercise, thereby filling an important gap in our understanding of this …
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