* Mc Donald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by Mac Millian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field
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Språk Engelska ● Formatera PDF ● ISBN 9780080479194 ● Utgivare Elsevier Science ● Publicerad 2004 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2258187 ● Kopieringsskydd Adobe DRM
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