* Mc Donald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by Mac Millian, is a thoroughly revised and updated version.* Highly developed and well illustrated treatment of a key marketing technique* Usable by students and executives, for whom the practical, step-by-step approach is designed* Leading author team in the field
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语言 英语 ● 格式 PDF ● ISBN 9780080479194 ● 出版者 Elsevier Science ● 发布时间 2004 ● 下载 6 时 ● 货币 EUR ● ID 2258187 ● 复制保护 Adobe DRM
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