The Account Management Playbook. Discover the steps to building, retaining, and expanding relationships. This book outlines key strategies for building, retaining, and expanding customer relationships. It emphasizes understanding your customers, effective communication, setting clear expectations, and proactive problem-solving. Regular reviews, value delivery, and adaptability are crucial. It highlights the importance of measuring success, retaining customers, and exploring expansion opportunities. Continuous learning, technology utilization, team collaboration, and celebrating successes are also key aspects of successful account management. This playbook provides a comprehensive guide for professionals seeking to excel in account management.
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