Manfred Bruhn 
Handbuch Markenführung [PDF ebook] 
Kompendium zum erfolgreichen Markenmanagement. Strategien – Instrumente – Erfahrungen

Peter Drucker”s wide-ranging book, drawn from his best work, looks at management, the individual and society. He connects these themes of today”s world with his usual clear-sighted and far-reaching …

Covers all aspects of food safety–science, regulation, and labeling requirements–integrating major developments in the fields of toxicology, analytical chemistry, microbiology, hygiene, and nutriti …

This book offers a comprehensive overview of the dynamics underpinning the successful performance of local innovation systems (LIS), that is, spatial concentration of innovation activities in specifi …

Originally published in 2005. Analyzing the impact of FDI on industrial organization in India in the midst of changes wrought by globalization is a daunting task. The Indian economy is large and disp …

Interconnecting the fundamentals of supercritical fluid (SCF) technologies, their current and anticipated utility in drug delivery, and process engineering advances from related methodological domain …

We spend most of our lives in buildings and almost every building is unique. The purpose of this book is to explain what buildings are and to provide an integrated overview of how they are built and …

In recent years, Information Technology (IT) has been transforming business practice in many sectors resulting in efficiency gains and improved services for the client. The construction industry lags …

Winner of the 2020 Book Award for the Organizations and the Natural Environment (ONE) Division of the Academy of Management. Climate change, and the resultant impact on resource management and societ …

Originally published in 1990, Urban Markets looks at how the informal sector of the economy should be encouraged to assist in the alleviation of problems of poverty and unemployment. Despite this rhe …