Manfred Bruhn 
Handbuch Markenführung [PDF ebook] 
Kompendium zum erfolgreichen Markenmanagement. Strategien – Instrumente – Erfahrungen

Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opport …

Economics and Hermeneutics looks at the ways that hermeneutics might help economists address problems such as entrepreneurship, price theory, rational expectations, monetary theory, welfare economics …

The entrepreneur has been neglected over the years in formal economic theorizing.  Previously there has been only eclectic theories such as human capital theory and network dynamics which discus …

Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is po …

The vast majority of healthcare is provided safely and effectively. However, just like any high-risk industry, things can and do go wrong. There is a world of advice about how to keep people safe but …

This second edition of Welcome to Good Co updates the author”s critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both t …

Despite valiant efforts and the advent of techniques such as delegation, career development, performance management, key performance indicators, programme and project management, social network analy …

This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. T …

The Electronic Health Record (EHR) is a reflection of the way your organization conducts business. If you’re looking to make lasting improvements in the delivery of care, you must start with looking …

How to turn a hobby into a home-based business—and successfully market what you make via the internet.   With the help of this step-by-step business start-up guide, you can get your own online e …