Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing.
The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
€31.12
Köp den här e-boken och få 1 till GRATIS!
Formatera PDF ● Sidor 184 ● ISBN 9782940439324 ● Utgivare Bloomsbury Publishing ● Publicerad 2009 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4997654 ● Kopieringsskydd Adobe DRM
Kräver en DRM-kapabel e-läsare
Fler e-böcker från samma författare (r) / Redaktör
253 443 E-böcker i denna kategori
