Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing.
The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
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Format PDF ● Strony 184 ● ISBN 9782940439324 ● Wydawca Bloomsbury Publishing ● Opublikowany 2009 ● Do pobrania 3 czasy ● Waluta EUR ● ID 4997654 ● Ochrona przed kopiowaniem Adobe DRM
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