Riccardo Benzo & Marwa Gad Mohsen 
Marketing Research [EPUB ebook] 
Planning, Process, Practice

Stöd

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking quali...

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€79.99
Betalningsmetoder

Innehållsförteckning

Part I: Setting Up Marketing Research
Chapter 1: (Introduction) Adding Value with Marketing Research
Chapter 2: Identifying Marketing-Related (Business) Islsues...

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Om författaren

Dr Chahid Fourali (Io E, UCL) has backgrounds in psychology, education and marketing and has published in all three areas. He led the consultation with the UK Governm...

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Språk Engelska ● Formatera EPUB ● Sidor 432 ● ISBN 9781526422354 ● Filstorlek 9.1 MB ● Utgivare SAGE Publications ● Stad London ● Land GB ● Publicerad 2017 ● Utgåva 1 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 5538802 ● Kopieringsskydd Adobe DRM
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