Riccardo Benzo & Marwa Gad Mohsen 
Marketing Research [EPUB ebook] 
Planning, Process, Practice

Wsparcie

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking quali...

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€79.99
Metody Płatności

Spis treści

Part I: Setting Up Marketing Research
Chapter 1: (Introduction) Adding Value with Marketing Research
Chapter 2: Identifying Marketing-Related (Business) Islsues
Chapter ...

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O autorze

Dr Chahid Fourali (Io E, UCL) has backgrounds in psychology, education and marketing and has published in all three areas. He led the consultation with the UK Government t...

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Język Angielski ● Format EPUB ● Strony 432 ● ISBN 9781526422354 ● Rozmiar pliku 9.1 MB ● Wydawca SAGE Publications ● Miasto London ● Kraj GB ● Opublikowany 2017 ● Ydanie 1 ● Do pobrania 24 miesięcy ● Waluta EUR ● ID 5538802 ● Ochrona przed kopiowaniem Adobe DRM
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