Robert S. McElvaine 
Great Depression [EPUB ebook] 

• Takes the student step-by-step through the strategic planning process, making this a uniquely practical text for Strategic Marketing and Marketing Management courses. • The first text to fully inte …

As a manager or executive, you don’t want to make mistakes. You want to make the right decisions that will help your career and business progress. However, no one is free from making mistakes, especi …

Bring Lean Improvements to the Administrative Areas of Your Organization! Extending their eight-step process to the realization of a lean office, Tapping and Shuker use a customer service case studyt …

How can management research promote a more applicable and a more transparent knowledge for the benefit of individuals and organizations? Looming large over this question is the challenge of repurposi …

Tracing developments in British trade union structure over almost 100 years with specific reference to the merger process, this book shows how the underlying processes of change are cyclical. It ther …

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do mar …

The second edition of this innovative and affordable book integrates environmental and financial sustainability into its distinctive regional approach. By focusing on political economy in its cultura …

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to tho …

The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the …

Intellectual property rights have become increasingly important for our modern economies in recent years. Although the entire patent system has a profound effect on the decision of firms of whether t …