E-bok > Samhällsvetenskap > Ekonomi > Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem: Strategic Marketing Planning (ePUB)

Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
Strategic Marketing Planning [EPUB ebook]
A Step-by-Step Approach

Stöd

Omslag till Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem: Strategic Marketing Planning (ePUB)

• Takes the student step-by-step through the strategic planning process, making this a uniquely practical text for Strategic Marketing and Marketing Management courses.
• The first text to fully integrate sustainability and digitalization throughout the whole strategic marketing plan.
• Uses plenty real-life case studies, examples, models and frameworks to help bring the theory to life.

€58.63

Köp den här e-boken och få 1 till GRATIS!

Formatera EPUB ● Sidor 478 ● ISBN 9781000984552 ● Utgivare Taylor and Francis ● Publicerad 2023 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 9191221 ● Kopieringsskydd Adobe DRM

Kräver en DRM-kapabel e-läsare

Fler e-böcker från samma författare (r) / Redaktör

Karel Jan Alsem The Netherlands) Alsem Karel Jan (Hanze University of Applied Sciences Netherlands) Alsem Karel Jan (Hanze University of Applied Sciences

254 351 E-böcker i denna kategori

Omslag till Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Omslag till Roland Kupers: Turbulence

Roland Kupers: Turbulence

The ever tighter coupling of our food, water and energy systems, in the context of a changing climate is leading to increasing turbulence in the world. As a consequence, it becomes ever more crucial …

Omslag till Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Omslag till Jeremy Clegg & Howard Cox: The Growth of Global Business (RLE International Business)

Jeremy Clegg & Howard Cox: The Growth of Global Business (RLE International Business)

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing f …

Omslag till Stavros A. Drakopoulos: Comparisons in Economic Thought

Stavros A. Drakopoulos: Comparisons in Economic Thought

The idea of comparing rewards with others has a long and persistent presence in the social sciences, and can be found in many psychological, social and managerial theories. In economics, this idea ca …

Omslag till Alice (University of Technology, Sydney, Australia) Klettner: Corporate Governance Regulation

Alice (University of Technology, Sydney, Australia) Klettner: Corporate Governance Regulation

Corporate governance regulation has been through numerous cycles of reform, and yet we still see instances of companies collapsing suddenly. Codes of corporate governance have been implemented in mos …

Omslag till Viktor J Vanberg: Rules and Choice in Economics

Viktor J Vanberg: Rules and Choice in Economics

Using an analysis which draws on economics, law, moral philosophy, sociology and political science, Vanberg demonstrates how the rules and institutions which are the basis of cooperation in society c …

Omslag till Philippe Cullet: Differential Treatment in International Environmental Law

Philippe Cullet: Differential Treatment in International Environmental Law

This book is a comprehensive study of differential treatment for developing countries in international environmental law. It offers a compelling analysis of the legal dimension of the relationship be …

Omslag till Sandra Marco Colino: Cartels and Anti-Competitive Agreements

Sandra Marco Colino: Cartels and Anti-Competitive Agreements

Antitrust is fast becoming a ’trending topic’, with over 120 countries having already adopted some form of competition legislation. This volume brings together carefully selected articles which refle …

Omslag till Gary Amy & Roger A. Minear: Disinfection By-Products in Water TreatmentThe Chemistry of Their Formation and Control

Gary Amy & Roger A. Minear: Disinfection By-Products in Water TreatmentThe Chemistry of Their Formation and Control

Disinfection By-Products in Water Treatment describes new government regulations related to disinfection by-products. It explains the formation of microorganism by-products during water treatment and …

Nästa sida >>>