The author’s step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
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Språk Engelska ● Formatera EPUB ● Sidor 247 ● ISBN 9781317477679 ● Utgivare Taylor and Francis ● Publicerad 2011 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4147254 ● Kopieringsskydd Adobe DRM
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