Reading this anthology will help martial art students better understand differences between traditional schools and those that focus solely on profit. Owners can deepen their business acumen and utilize information provided in these chapters to shape their schools’ program. Of course many are influenced by martial art organizations that may be established on a local level, national or international. As an addition to your regular studies of martial art techniques and traditions, the information you’ll find here can certainly broaden one’s view of the martial arts as a business arena.
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Innehållsförteckning
- Blinded by the Light: Politics and Profit in the Martial Arts, by H. Richard Friman, Ph.D.
- Martial Arts Marketing: Putting the Customer First, by Yong Jae Ko, Ph.D.
- The Globalization of Martial Arts: The Change of Rules for New Markets, by Yong-jae Ko, Ph.D. and Jin-bang Yang, Ph.D.
- Nihonto: A Legal Perspective on Japanese Swords and Their Intrinsic Value, by Andrew Tharp, Ph.D.
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Språk Engelska ● Formatera EPUB ● Sidor 60 ● ISBN 9781893765818 ● Filstorlek 0.9 MB ● Utgivare Via Media Publishing ● Publicerad 2022 ● Utgåva 1 ● Nedladdningsbara 24 månader ● Valuta EUR ● ID 8495131 ● Kopieringsskydd Adobe DRM
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