The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and e Learning, e Government and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e Tourism.
สารบัญ
Part I: Website Communication.- Part II: Social Media & User Generated Contents.- Part III: Online Travel Reviews.- Part IV: Mobile Systems & Pervasive Communication.- Part V: Semantic Technology & Recommender Systems.- Part VI: Augmented Realty and Virtual Realty.- Part VII: e Learning & MOOCs.- Part VIII: Digital Economy.
เกี่ยวกับผู้แต่ง
Alessandro Inversini is senior lecturer at Bournemouth University Faculty of Management (United Kingdom). His research interests are where communication, tourism and new media overlap, ranging from design to evaluation of tourism websites, from online communication to branding and reputation, from e Commerce to e Learning.
Roland Schegg is a professor at the Institute of Tourism at the University of Applied Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000 and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS from the Swiss Federal Institute for Technology (ETH) in Zurich and his Ph D from the University of Geneva. His research interests are in the field of e Tourism (online distribution, e Service metrics, technology adoption, web 2.0 and mobile technologies in tourism).
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