Alessandro Inversini & Roland Schegg 
Information and Communication Technologies in Tourism 2016 [PDF ebook] 
Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

Ủng hộ

The papers presented in this volume advance the state-of-the-art research on digital marketing and social media, mobile computing and responsive web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and e Learning, e Government and sharing economy. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e Tourism. 

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Mục lục

Part I: Website Communication.- Part II: Social Media & User Generated Contents.- Part III: Online Travel Reviews.- Part IV: Mobile Systems & Pervasive Communication.- Part V: Semantic Technology & Recommender Systems.- Part VI: Augmented Realty and Virtual Realty.- Part VII: e Learning & MOOCs.- Part VIII: Digital Economy.

Giới thiệu về tác giả

Alessandro Inversini is senior lecturer at Bournemouth University Faculty of Management (United Kingdom). His research interests are where communication, tourism and new media overlap, ranging from design to evaluation of tourism websites, from online communication to branding and reputation, from e Commerce to e Learning.
Roland Schegg is a professor at the Institute of Tourism at the University of Applied Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000 and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS from the Swiss Federal Institute for Technology (ETH) in Zurich and his Ph D from the University of Geneva. His research interests are in the field of e Tourism (online distribution, e Service metrics, technology adoption, web 2.0 and mobile technologies in tourism). 

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Ngôn ngữ Anh ● định dạng PDF ● Trang 792 ● ISBN 9783319282312 ● Kích thước tập tin 12.8 MB ● Biên tập viên Alessandro Inversini & Roland Schegg ● Nhà xuất bản Springer International Publishing ● Thành phố Cham ● Quốc gia CH ● Được phát hành 2016 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 4826545 ● Sao chép bảo vệ DRM xã hội

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