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‘The sales book of the decade’ –Selling Power magazine Value Capture Selling is the first book to directly address one of the most destructive shortcomings in sales organizations today. Author JC La …

Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The boo …

For far too long marketing professionals have been getting the shaft.  This marketing manifesto is intended to spark a revolution amongst advertising & branding professionals who deserve more as …

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasing revenue — no matter your industry From Pitch to Profit reveals how you can wi …

Unravel the red thread that connects powerful branding to unwavering customer loyalty with LOYALNOMICS™: The Power of Branding. This book is a vital guide to understanding and harnessing the branding …

Transform your sales process through effective collaboration between sales leadership and front-line sales staff In Revenue Revolution: Designing and Building a High-Performing Sales Team, the Co-Fou …

In the vending machine business blueprint, you’ll skip the trials and tribulations many starry eyed entrepreneurs face when entering this business and you’ll be able to capitalize on the real experie …

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders …

During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen’s fine-art photography, his commercial work–w …

Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make t …