Reklama, marketing

Learn a proven, easy-to-follow, and repeatable approach for connecting with clients, winning negotiations, and increasing revenue — no matter your industry From Pitch to Profit reveals how you can wi …

Upgrade your sales process by plugging into the new power of artificial intelligence In today’s cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and …

’The sales book of the decade’ –Selling Power magazine Value Capture Selling is the first book to directly address one of the most destructive shortcomings in sales organizations today. Author JC La …

For far too long marketing professionals have been getting the shaft.  This marketing manifesto is intended to spark a revolution amongst advertising & branding professionals who deserve more as …

Powerful Brand Positioning Harnesses Key Building Blocks Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The boo …

Transform your sales process through effective collaboration between sales leadership and front-line sales staff In Revenue Revolution: Designing and Building a High-Performing Sales Team, the Co-Fou …

In the vending machine business blueprint, you’ll skip the trials and tribulations many starry eyed entrepreneurs face when entering this business and you’ll be able to capitalize on the real experie …

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders …

During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen’s fine-art photography, his commercial work–w …

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made …