Veri SM: Unwrapped and Applied, the second volume within the Veri SM series, extends the information in the first volume Veri SM: A Service Management Approach for the Digital Age. It shows how Veri SM applies to the digitally transforming organization. This includes information around what digital transformation is, approaches to digital transformation and its implications for the entire organization, especially the people. The book explains how to use the Veri SM model, describing the steps to develop, maintain and use the Management Mesh to deliver a new or changed product or service. Within this content, a case study is used to illustrate how to apply the model for each stage and to show the expected outcomes. Implications for the entire organization are stressed throughout the entire volume, reinforcing the concepts of enterprise strategy tying together the organizational capabilities to produce consumer-focused products and services. The second part of the book also includes a wealth of case studies, stories and interviews from organizations and individuals who have a digital transformation journey to share. Veri SM early adopters from around the world provide more information about how they are applying the guidance.
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